LEAD MAGNETS – Do They Still Work?

Lead magnets are an evergreen digital product that’s used by internet marketers to get leads. Lead magnets are usually free of charge.

They’re designed to offer valuable content that will solve one or several of your prospect’s problems. Depending on what your audience needs, your lead magnet’s features can be adapted to meet those needs.

What are leads and why are they so important?

Leads are names and email addresses that potential clients give you in exchange for your lead magnet. They enter their personal information into an opt-in form, upon which they will be sent to their download page via a “Thank You” page or an email. Their free lead magnet is usually delivered in the form of a zip file, pdf, or a Google doc.

The most popular lead magnets that you can give away are cheat sheets, checklists, eBooks, reports, case studies, free templates, software, SaaS (software as a service) in form of a product demo, free course, or free coaching.

Other examples of lead magnets are webinars, email courses, online workshops, graphics, discount coupons, surveys and quizzes.

The information the subscriber gleans from the lead magnet is meant to assist them with the needs that were addressed by the lead magnet maker.

If the lead magnet is a PLR or white label product, then the information contained within it can be repurposed and used on blog posts, to enhance a subscriber’s own products, etc.

 

Your Email List

Once you have your leads’ names and email addresses, then they should be added to a mailing list within your autoresponder. This is called list building and is deemed one of the most important steps in developing a successful online business.

Creating an email sequence that helps connect with your subscribers and gain your trust on a daily, weekly and monthly basis is a great way to convert cold leads into prospective clients or buyers.

Send them offers such as your own digital products, or affiliate product recommendations, and additional free content to show appreciation for their loyalty.

 

Establish Your Credibility

To stand out you have to be outstanding. Great marketers impart their knowledge by giving their audience valuable content and services, because they truly value the relationship they have with their subscribers.

Being seen as an expert in one’s niche doesn’t happen overnight. Cater to your subscribers’ needs. Use a lead magnet to help identify what your subscriber is interested in and which list they should belong to.

List segmentation is an important aspect of email marketing. Targeting your offers to the right audience through email marketing helps foster brand engagement.

 

Unresponsive Leads

Be sure to check your autoresponder for subscribers who don’t open your emails. Some people are on your email list, because they wanted a free lead magnet, but have no intention of interacting with you and your business.

Deleting the inactive subscribers from your list will make room for more subscribers. It’ll save you money too, because the amount of money you pay for your autoresponder depends on the number of subscribers you have.

 

Getting Traffic To Your Lead Magnet

Mention what your lead magnet entails on social media platforms, on your blog, and on your linktr.ee or link in bio webpage.

Write catchy sales copy with the relevant information about what your lead magnet consists of, and also add an image to make it visually appealing or a video to draw more attention to it.

Use hashtags to get more views.

Send your target audience a series of emails, mentioning the benefits they will get from your new lead magnet.

Also,ask your audience what topics they would like you to cover in your future lead magnets.

 

Test More Than One Lead Magnet

A/B split test two lead magnets to see which one has the highest conversion rate. The higher the conversion rate the more people have signed up to receive your lead magnet.

Add a tracking link to find out which one has the highest open and click rate.

Often your lead magnet’s performance depends on the sales copy, including the headline, sub-headline, content e.g. the benefits that it offers and the value that they are getting.

Also, the right call to action and an overall visual appeal, as well as testimonials help build trust and add credibility with your audience.

Use AI To Help Create Your Lead Magnet

If you’re not sure about a topic, ask AI to help you come up with some ideas. With the right prompts, AI will also help you create a detailed outline with relevant keywords as well.

But don’t just solely rely on AI to write your lead magnet. Your personality will shine through your lead magnet when you write it in your own style and voice.

Written lead magnets are normally pdfs. Why not offer your audience a flipbook version as well?

Keep up with the latest trends to create different types of lead magnets in order to maintaining a competitive edge in the digital marketing landscape.

But never forget to always offer your audience high-quality tailored content.

 

ONLINE SUCCESS LIBRARY

My good friend Carl Topping has put together an incredible program called the Online Success Library.
It is definitely a program that will help online marketers, whether total newbies or seasoned gurus.

It contains a plethora of training and content that can be used for your own personal learning curve, or as lead magnets for your subscribers.

The features and benefits are too vast to list all here, so I suggest you go to the link below to check it out for yourself.

He is offering launch pricing that makes the investment incredibly affordable!

You will not regret investing in this complete resource to help you with your online journey!

 

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