Why Does Traffic Leakage Drain Your Online Revenue?

Optimizing your online website presence by effectively tweaking your website in order to capture the visitor’s maximum attention. Follow the tips on this blog post to increase your chances of getting more sales and conversions on your offers and products.

How To Prevent Traffic Leakage

Traffic leakage is why visitors don’t remain on your website, and it’s also one of the reasons as to why you’re hardly generating any sales and conversions.

Let’s take a closer look as to why this could be occurring.

Some Reasons for Traffic Leakage:

  1. Embedded YouTube Videos:
    • Visitors could end up watching related videos after your video is done playing.
    • Visitors could also click on the YouTube button and leave your website for good.
  2. External Links To Other Websites:
    • By adding too many links to other websites, you inadvertently redirect your visitors away from your website, thereby reducing your sales potential.
  3. Ineffective Ads:
    • Putting too many ads on your website can be very distracting. Instead of reading your content, visitors could end up clicking on the ads.
    • Be sure to choose ads that convert well so that you can monetize from them.
  4. Unavoidable Traffic Leakage:
    • Some visitors will look at website without taking any action, and then leave.

Keeping Your Visitor’s Interest In Your Website

As you probably know, the money is in the list. You need to entice your visitors to remain on your website, which you can do by offering them a freebie.

Simply install an exit pop-up, which will appear on their computer screen whenever they click away e.g. leave your webpage. The exit pop-up is a box that has an image of the freebie or Lead Magnet that you’ve uploaded.

Offer them a free gift, such an an eBook, a training video, a software…something of perceived value in return for their name and email address.

Another way of monetizing from visitor traffic is to redirect them to an affiliate link that leads them to a different website. This is the kind of traffic leakage that you can benefit from.

Be sure to enable the “open in a new window” option so that your page stays open when they’re on the new page. This will increase the chances of them returning to your page after they’ve finished viewing the page you had redirected them to.

Monitoring Traffic Leakage with Google Analytics

You can easily identify which of your website’s pages have a high bounce rate. Just install the user-friendly website analytics tool Google Analytics, which is designed to measure your website’s performance.

High bounce rates occur whenever visitors navigate away from a website after viewing only one page, because they don’t take any action such as clicking on links and on the other webpages.

Installation of Google Analytics:
Set up Google Analytics and install the tracking code, which collects and sends data about your visitor’s behavior to be analyzed.

Bounce Rate Measurement:
The tracking tool will track and monitor visitor interactions on your website. It distinguishes between single-page sessions (bounces) and sessions in which visitors engage with multiple pages.

Bounce Rate Reports:
Google Analytics provides reports on the Overall Bounce Rate, Page-Specific Bounce Rates, and Segmentation.

Utilizing Google Analytics is a great way for you to identify which of your website’s pages are contributing to traffic leakage.

Tweak the pages that have a high bounce rate in order to keep your visitors to stay engaged with your website longer. This will help increase sales and improve your conversion rate.

Optimize Your Website’s Performance:
To read more about how to use Google Analytics to enhance your website’s overall performance, check out this blog post
–> 5 Essential Features of Google Analytics



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