Getting The Most Out Of Your Instagram Account

The key to ranking high on Instagram search results is knowing how to get your content to show up on its feed, stories, reels, search, and explore tabs.

Instagram’s algorithm rates your content according to relevance and viewer engagement.

Close to 50% of the world’s population uses Instagram each month. That’s a lot of potential traffic to your account.

Let’s explore how you can effectively rank higher on the Instagram search engine results page.

Instagram SEO Strategy

Using hashtags and compelling content to get more exposure on your Instagram account just won’t cut it anymore.
Your posts just won’t gain more visibility if your only SEO strategy is to use hashtags.

Use niche-specific keywords, and geotagging (adding your location) to get more traffic to your page.

Tips On Optimizing Your Instagram Profile

• Use relevant keywords in your username.
  This type of branding makes it easy for your target audience to find and remember you easily.

Grow your email list

• Add a link to a landing page to encourage viewers to sign up for your product/service.
• Use relevant keywords in your profile bio to describe your product/service.
• Use a logo or profile picture that reflects your brand.

Tips On Optimizing Your Image Posts

• Write a caption that includes brand keywords and a topic.
• Add your location
• Describe your image with relevant keywords by using the Alt Text feature.
• Post pictures that meet Instagram size requirements. Your Guide To Instagram Sizes

Tips on Optimizing Your Instagram Reels

• Use keywords in your caption
• Use a cover that relates to your product or service
• Use a trendy audio track
• Add targeted hashtags
• Share the reel to your feed

Tip on Optimizing Your Instagram Stories

• Add relevant keywords as text to your stories.
  Viewers who have the sound turned off, can understand what your video is all about.

• Boost viewer engagement by using polls, quizzes, and stickers.
• Use geotagging to increase your exposure to local followers.
• If you’re collaborating with others, then mention them by tagging their account name.
• Pin your best stories to your bio.
  Don’t forget to include descriptive keywords.

Rank High

• Instagram’s algorithm will boost your visibility when you reply to comments and direct messages.

Social Media Growth with Email Marketing

Building a dedicated audience is key, but what if they miss your posts?
Email marketing lets you build a loyal audience that you control. So break free from platform limitations, and go beyond the algorithm’s reach.

I use the autoresponder AWeber to do just that! 

• craft opt-in forms & landing pages
• capture leads
• send exclusive content
• build your email list
• watch your social media presence soar

Other features:

• build professional newsletters and personalized messages
• set up automated email sequences to nurture leads
• welcome new subscribers
• send targeted campaigns based on subscriber behavior
• segment your audience based on interests and behavior to deliver effective personalized messages
• track your email campaign performance
• connect with online shopping carts
• connect your AWeber account with services like PayPal and Stripe to collect payments through your email marketing efforts

Popular AWeber APP Integrations:

• membership sites
• social media websites
• webinar apps
• Etsy
• JVZoo
• WarriorPlus
• Clickbank
• Zaxaa
• WooCommerce
• Stripe to accept payments.
• PayPal to accept payments.
• ThriveCart to add customers to your AWeber list when they purchase your products
• Shopify, is an all-in-one e-commerce platform.

Start your free trial today!

Free Guide from AWeber: Learn How To Grow Your Business With Email Marketing